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TRADICION FAMILIAR
DESDE 1907
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hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”2″ content_align=”center” style_type=”none” sep_color=””]Charanda Uruapan UNA HISTORIA DE 110 AÑOS[/fusion_title][fusion_separator style_type=”single solid” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”#917852″ top_margin=”20px” bottom_margin=”45px” border_size=”1″ icon=”” icon_circle=”” icon_circle_color=”” width=”155px” alignment=”center” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]
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CHARANDA, vocablo ancestral que significa en lengua Purepecha “Tierra Colorada” tal como la arcilla propia de esta zona productora de caña, tan privilegiada en el mundo por su clima excepcional, exuberante vegetación, el agua de sus manantiales, los minerales del eje volcánico y la altura entre 1,200 y 2,500 M.S.N.M para así lograr características únicas sobre las demás variedades de caña, dandole a esta gran bebida obtenida mediante la fermentación de su jugo o derivados y su posterior doble destilación, un sabor con carácter único frutal al olfato y dulce al paladar.
Los productos de la caña de azúcar representan una de las industrias coloniales más antiguas de américa, los cuales se han producido por más de 4 siglos incluido el destilado antes llamado “Chinguirito”.
Es en 1907 en esta zona del país cuando el visionario de familia productora de mezcal, Don José Cleofas Murguía Liera, produce esta espirituosa con la marca Uruapan, la cual a sido producida y comercializada ininterrumpidamente desde entonces.
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La región de extracción y producción se encuentra a la altura de entre 1600 a 3842 metros sobre el nivel del mar.
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Se localiza en 16 municipios de Michoacán (8,606) km2 y constituye una zona de transición entre la region de Tierra Caliente y la zona Lacustre del estado.
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Dicha región destaca por su extensión y antecedentes culturales de la Meseta Purépecha o Tarasca.
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